Making new friends every day is one of the most underrated marketing tips for entrepreneurs in Nigeria. Imagine taking someone you already consider a close friend and multiplying that kind of connection across 100 people. Each of those people becomes a potential supporter, client, referrer, or even partner. That’s powerful. That’s marketing.
Wherever you go, intentionally engage with people. Don’t just go through life in silence. Whether you’re on a bus, in church, at an event, or just walking through your neighborhood, every moment is an opportunity. Start conversations. Ask questions. Smile. Be curious. And whatever you do, never miss the chance to exchange contacts. A simple “Can I get your number?” can change your business trajectory.
Now, let’s take it online. Start conversations and even friendly arguments on social media. Yes, even arguments! This might sound odd, but arguments—if handled with respect and wisdom—create bonds. When people feel heard and respected even during a disagreement, it builds a strange but effective connection. People remember you. They begin to trust your voice. And trust is the beginning of every sale.
Marketing is not shouting your skills at strangers.
Marketing is relationship. Relationship helps to break down the chasm between people who don’t know each other and builds bridges of trust. This is one of the smartest marketing tips for entrepreneurs in Nigeria who are not celebrities and don’t have millions of fans or followers. Celebrities already have an edge: popularity. But as a non-celebrity, your greatest marketing advantage lies in how well you position yourself in the right relationships.
This is why some people say, “Connection is everything.” In truth, connection = relationship = marketing. And marketing done well brings visibility and patronage. A tailor, for example, who has influential family members can quickly scale their business without needing to advertise broadly. Meanwhile, another equally skilled tailor might be waiting, hoping that a beautiful outfit displayed in front of their shop will draw customers. Skill is not enough. Visibility is king. And relationships create that visibility.
If you’re a young entrepreneur in Nigeria trying to grow, remember this: your product is not your only offering. You are the brand. Your voice. Your character. Your friendliness. Your consistency. Your curiosity. These are all marketing tools. If you’re shy, work on it. If you’re introverted, start with small circles. Every handshake, every follow-back, every “hello” counts.
Marketing is not all about running ads or SEO
Marketing tips for entrepreneurs in Nigeria don’t always have to be about SEO, paid ads, or social media strategy. Sometimes, the best marketing is sitting beside you in a bus, behind you in church, or scrolling your tweet. And the best marketing channel is your own mouth. Use it.
Marketing tips for entrepreneurs in Nigeria also include learning the art of follow-up. Don’t just collect contacts—use them. Send a “Hi” the next day. Invite them to your business page. Ask what they do too. Support their work when you can. When you give value first, you receive back in surprising ways.
So if you’re waiting for magic, this is it: Get up. Go out. Connect. Talk. Post. Engage.
That’s how you break the silence around your business. That’s how you build your tribe. And that’s how you scale.
upward habits wants to see you succeed as a young entrepreneur in Nigeria
If you’re serious about growth, commit to connecting with 5 new people this week. Also, share these marketing tips for entrepreneurs in Nigeria with someone starting out—help them break through. For our premium full marketing strategy course click here to contact us.
Remember: the customer you seek is looking for someone just like you. Be visible. Also check out our well tailored Articles on other related financial topics here